Bobby C - Business, Operations, Design Portfolio

“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”

— Richard Branson

Bobby Cheung

Forward Thinking and Multifaceted Business Leader

Bobby is a Design & Marketing Program and Business Operations Professional with demonstrated success leading teams for iconic Fortune 500 and Industry-leading eCommerce, technology, and entertainment companies including Meta, Dolby, Netflix, Walmart, VistaPrint, Yahoo, Twitch Interactive, and IGN (Fox Interactive Media). Partnering with team directors, he has built several new teams and managed hundreds of global business projects for multi-disciplinary creative teams and multi-channel marketing teams. He has successfully led cross-functional teams and partnered with 40+ agencies to drive projects to meet business goals and marketing objectives. Bobby is also the founder of Bobby C Design Studio, a web design company, serving small businesses and non-profit organizations.

I am a leader in Business Operations Let's work together on an initiative I am a manager of managers I am an expert in team development and collaboration I also freelance as an entrepreneur

“The person who is a Swiss Army Knife is neither a specialist nor a generalist — rather, they’re an amalgamation of both.” – Steven Maranville, Forbes”

Leadership Style & Expertise

Web Design & Business Consulting

Program Management

A Strategy Execution Expert with Pragmatic Approach

Partnering with team leaders and fostering good relationships with individual team members and vendors have been the key that brought success.

Operational Excellence

A Strategic Enterprise Enabler (3 Vital Enablers)

Process - balancing autonomy & alignment; People - moving from strategic & leadership to competencies required for future excellence; Governance - from steering to delivering (benefits-focused & timely decision-making)

High-Performing Team Development

An Influential Leader who fosters strong team dynamics

Setting the team up for success and cultivating positive and collaborative work culture are the two priorities that keep me busy. I carve out time to hang out with top talents and admire their work, and I nurture high potentials.

Deploy Effective & Holistic Change Management

A trusted Team Leader with a successful track record of 100% team adoption

I roll out changes along with providing adequate support, include team inputs, promote participation in continuous improvement, and always welcome individual feedback.

Web Design and Development

Online Presence, Content Strategy, UX Design & Web Development

I help small businesses and non-profit organizations build their Omni online presence with multichannel organic & paid strategies and design & develop websites.

Digital Marketing & Communication

Lead Generation for Small Businesses -- Microsites, Social Media, eNewsletters

Services include Facebook and Instagram Paid Advertising, and organic cross-platform promotions. Email Marketing, Google Map for Business, and Local SEO.

Website Backup & Recovery & Compliance

California Consumer Privacy Act (CCPA) and Website Accessible (ADA & WCAG Compliance)

Website backup & recovery plan is available. Owning a website with compliance builds trust with customers.

Coaching & Consulting for Creators & Small Businesses

For Entrepreneurs who are looking for ways (or need a boost) to reach their next level of success

I help client scale their businesses, so they can focus on serving their customers.

Leadership, Teamwork and Team Management

95%

Design Operations - Creative Production & Review & Approval Process

90%

Digital Marketing Strategy Execution

95%

Analytical and Problem Solving Skills

90%

UX Design & User Research (Agile Methodology)

90%

Develop relationships and interact with colleagues at all levels

100%

Business Operations - Workflows, Process Creation, & Optimization

95%

Tool Evaluation & Implementation

95%

Building Dashboards, Reporting, Database Automation & Management

95%

Vendor Relationship Management & Contract Execution

90%

Onboarding, Training, Knowledge & Information Management

95%

Budget Management -- Resource Forecast, Allocation & Track

95%

Jira System Setup & Implementation

Corporate, Operational Solution, Operations, Program Management

Figma – File Organization & Team Unification

Corporate, Creative Production, Operational Solution, Operations

Operational Database Management & Automation

Corporate, Knowledge Management, Operational Solution, Operations

Agency Onboarding & Vendor Management

Corporate, Operational Solution, Operations

Consumer Emails & Module Design

Corporate, Creative Production, Marketing, Program Management

Team Building Events for Remote Global Team

Corporate, Operations, Team Building

Community Voices (Film Release Promotions)

Corporate, Creative Production, Program Management, Social Post

3D Avatars Announcement

Corporate, Creative Production, Social Post

Sustainability at Meta (FB Page & Post)

Corporate, Creative Production, Social Post

Climate Change – Animated Camera Stickers (Messenger)

Corporate, Creative Production, Social Post

Climate Change – Data Visualization

Corporate, Creative Production, Press Kit, Social Post

Animated Title Cards

Corporate, Creative Production

LatinX and Hispanic Heritage Month (Interview, Animation Video & Microsites)

Corporate, Creative Production, Social Post

Team Dashboard, Team Portal, Content Calendar

Corporate, Knowledge Management, Marketing, Operational Solution, Operations

Global Brand Marketing – Display Ad Production (Rich Media, IAB, Xbox BDE, Mobile, and other Ad Placements)

Corporate, Creative Production, Custom Sized Ads, IAB Banner Ads, Interactive User Engagement, Marketing, Program Management, Vendor Management

E-Commerce – Creative Production

Content Marketing, Corporate, Creative Production, Custom Sized Ads, Marketing, Operations, Program Management

YouTube Channel – Branding / Optimization / Video Migration

Content Marketing, Corporate, Creative Production, Interactive User Engagement, Marketing, Operations, Program Management, Vendor Management

Procurement Lifecycle & Vendor Management

Corporate, Creative Production, Marketing, Operations, Program Management, Vendor Management

Recap – Operational Solutions

Corporate, Knowledge Management, Operational Solution, Operations, Program Management, Vendor Management

Influencers – User-Generated Content (UGC) Library

Community Marketing, Corporate, Influencer Marketing, Knowledge Management, Marketing, Operational Solution, Operations, Program Management

Interactive eBook – Vendor Creative Production

Content Marketing, Corporate, Creative Production, Interactive User Engagement, Marketing, Thought Leadership Marketing, Vendor Management

Transformed Marketing Ops’ Operations

Corporate, Operational Solution, Operations, Program Management

“What’s That Sound?” – Driving Content Ideation

Content Marketing, Corporate, Interactive User Engagement, Marketing, Operations, Program Management

Creative Ad Production for Advertisers

Corporate, Creative Production, Custom Sized Ads, IAB Banner Ads, Interactive User Engagement, Operations, Vendor Management

Sr. System Support Analyst – How I became a Knowledge Management & a Problem-Solving Expert

Corporate, IT Support, Knowledge Management, Operations

Awards & Recognition

Bobby is an all around amazing human with an attitude that’s contagious. I would hire him over and over again. He posesses a wide range of skillsets, and with systems thinking, he’s able to dig into any problem or tool and master it quickly. His curosity, growth mindset and selflessness is so rare to find these days. In his most recent role at Vista, he was instrumental in building our Design Ops team from scratch focusing on the business ops and design program management space. He was an expert lead in setting up our tools and systems for the UX team and key in extracting the most value out of design through his support in creating a high-functioning psychological safe environments across several product teams.

In the past, I’ve had the honor of working with Bobby in Global Marketing, Creative, Digital and User Experience design space and he rocked every role. Bobby is all the things and I fully support him as a leader of whatever he chooses next and I promise you won’t be disappointed.

Jennifer Gehring

Director of DesignOps, Vista (VistaPrint)

I want to take this opportunity to thank him for the enormous contributions he has made to the DCCM team and Dolby overall. Bobby not only joined the DCCM team in a newly created role, but also, was asked to support a newly formed and quickly growing team. Supporting the entire team was no small task, but Bobby took this challenge head-on with an entrepreneurial, solutions-oriented approach. From the DCCM team portal, to new project tracking systems, to playbooks, Bobby has been instrumental to our success.

Lindsay Cohen

Senior Director, Marketing, Head of Social Media | Influencer | Content Marketing, Dolby Laboratories

Bobby demonstrates continual commitment to the value “KEEP PROMISES” by helping the UX dept keep to a very complex budget and resourcing model. This is important for each member of the team to know what they are dedicated to and to what %. It is also important to management by keeping us informed through complex financial reporting regarding charge-backs, project budgets, and dedicated support to portals. Bobby handles it all with ease and understanding that we have all come to depend on! He is a much appreciated “behind the scenes” team member.

Susanne Scher

Head of User Experience/Online Creative Director, Blue Shield of California

I would like to take this opportunity to thank you for your support during our New York Blackout…Your willingness, and dedication to work tirelessly around the clock, to ensure that our critical systems would not be affected… is greatly appreciated. You exemplify Bank of America’s Core Values and your work ethics during the day of the blackout was an outstanding demonstration of Higher Standards.

I would like to show you my appreciation by awarding you “1,000” Bank of America Sprit Reward Points. You truly deserve this recognition.

Once again, thank you for doing the right thing and being the great team player we all rely on!

Michael Grant

Managing Director, Differentiated Services, Banc of America Securities LLC

Recommendations (LinkedIn Profile)