Design is not just what it looks like and feels like. Design is how it works.

— Steve Jobs

Bobby Cheung

Forward Thinking and Multifaceted Business Leader

Bobby is a Design and Marketing Program and Business Operations Professional with 15+ years of experience specializing in leadership and team development at Fortune 500 and Industry-leading tech and entertainment companies including Meta, Dolby, Netflix, Walmart, Yahoo, Twitch Interactive, and IGN (Fox Interactive Media). Partnering with team directors, he has built several new teams and managed hundreds of global business projects for multi-disciplinary creative teams and multi-channel marketing teams. He has successfully led cross-functional teams and partnered with 30+ agencies to drive projects to meet business goals and marketing objectives. Bobby is also the founder of Bobby C Design Studio, a web design company, serving small businesses and non-profit organizations.

I am a leader in Business Operations Let's work together on an initiative I am a manager of managers I am an expert in team development and collaboration I also freelance as an entrepreneur
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“The person who is a Swiss Army Knife is neither a specialist nor a generalist — rather, they’re an amalgamation of both.”  – Steven Maranville, Forbes”

Leadership Style & Expertise
Web Design & Business Consulting

Program Management

A Strategy Execution Expert with Pragmatic Approach

Partnering with team leaders and fostering good relationships with individual team members and vendors have been the key that brought success.

Operational Excellence

A Strategic Enterprise Enabler (3 Vital Enablers)

Process - balancing autonomy & alignment; People - moving from strategic & leadership to competencies required for future excellence; Governance - from steering to delivering (benefits-focused & supports fast timely decision-making)

High-Performing Team Development

An Influential Leader who fosters strong team dynamics

Setting the team up for success and cultivating positive and collaborative work culture are the two priorities that keep me busy. I carve out time to hang out with top talents and admire their work, and I nurture high potentials.

Deploy Effective & Holistic Change Management

A trusted Team Leader with a successful track record of 100% team adoption

I roll out changes along with providing adequate support, include team inputs, promote participation in continuous improvement, and always welcome individual feedback. 

Web Design and Development

Online Presence, Content Strategy, UX Design & Web Application Development

I help small businesses and non-profit organizations build their Omni online presence with multichannel organic & paid strategies, and develop online stores and web applications, and work with clients on content strategy for websites and online merchandizing for eCommerce sites.

Digital Marketing & Communication

Lead Generation for Small Businesses, eNewsletters for Ticket Sales and Event Announcements

Services include Facebook and Instagram Paid Advertising, and organic cross-platform promotions. Email Marketing, Google Map for Business, Local SEO

Website Backup & Recovery & Compliance

California Consumer Privacy Act (CCPA) and Website Accessible (ADA & WCAG Compliance)

By subscribing to the website backup and recovery plan, site owners can avoid the loss of content or long-duration of the website going offline in case of an attack or plugin incompatibility. Automated backups and 3rd party admin tunnel access allow quick access to CMS and regain control and recover the website with the most recent backup files with very little downtime.

Coaching & Consulting for Creators & Small Businesses

For Entrepreneurs who are looking for ways (or need a boost) to reach their next level of success

In today's ever-changing technology in the marketplace, reaching your potential customers and followers/subscribers means dealing with the algorithm of social platforms and continuously adding content for SEO. That's at least a 2-person job doing just that. I help client scale their businesses, so they can focus on serving their customers.

Leadership, Teamwork and Team Management
95%
Digital Marketing Strategy Execution
95%
Analytical and Problem Solving Skills
90%
Creative Production & Review & Approval Process
90%
UX Design & User Research (Agile Methodology)
85%
Develop relationships and interact with colleagues at all levels within the organization and external vendors
100%
Operations Workflows - Process Creation & Optimization
95%
Vendor Relationship Management & Contract Execution
90%
Onboarding, Offboarding, Training & Knowledge Transfer/Management
95%
Budget Mgmt -- Resource Forecast, Allocation & Track
85%
Building Dashboard & Reporting
90%
Community Voices (Film Release Promotions)

Community Voices (Film Release Promotions)

3D Avatars Announcement

3D Avatars Announcement

Sustainability at Meta (FB Page & Post)

Sustainability at Meta (FB Page & Post)

Climate Change – Animated Camera Stickers (Messenger)

Climate Change – Animated Camera Stickers (Messenger)

Climate Change – Data Visualization

Climate Change – Data Visualization

Animated Title Cards

Animated Title Cards

LatinX and Hispanic Heritage Month (Interview, Animation Video & Microsites)

LatinX and Hispanic Heritage Month (Interview, Animation Video & Microsites)

Team Dashboard, Team Portal, Content Calendar

Team Dashboard, Team Portal, Content Calendar

Global Brand Marketing – Display Ad Production (Rich Media, IAB, Xbox BDE, Mobile, and other Ad Placements)

Global Brand Marketing – Display Ad Production (Rich Media, IAB, Xbox BDE, Mobile, and other Ad Placements)

E-Commerce – Creative Production

E-Commerce – Creative Production

YouTube Channel – Branding / Optimization / Video Migration

YouTube Channel – Branding / Optimization / Video Migration

Procurement Lifecycle & Vendor Management

Procurement Lifecycle & Vendor Management

Recap – Operational Solutions

Recap – Operational Solutions

Influencers – User-Generated Content (UGC) Library

Influencers – User-Generated Content (UGC) Library

Interactive eBook – Vendor Creative Production

Interactive eBook – Vendor Creative Production

Transformed Marketing Ops’ Operations

Transformed Marketing Ops’ Operations

“What’s That Sound?” – Driving Content Ideation

“What’s That Sound?” – Driving Content Ideation

Creative Ad Production for Advertisers

Creative Ad Production for Advertisers

Sr. System Support Analyst – How I became a Knowledge Management & a Problem-Solving Expert

Sr. System Support Analyst – How I became a Knowledge Management & a Problem-Solving Expert

Awards & Recognition
 I want to take this opportunity to thank him for the enormous contributions he has made to the DCCM team and Dolby overall.  Bobby not only joined the DCCM team in a newly created role, but also, was asked to support a newly formed and quickly growing team.  Supporting the entire team was no small task, but Bobby took this challenge head-on with an entrepreneurial, solutions-oriented approach.  From the DCCM team portal, to new project tracking systems, to playbooks, Bobby has been instrumental to our success.
Lindsay Cohen

Senior Director, Marketing, Head of Social Media | Influencer | Content Marketing, Dolby Laboratories

Bobby demonstrates continual commitment to the value “KEEP PROMISES” by helping the UX dept keep to a very complex budget and resourcing model. This is important for each member of the team to know what they are dedicated to and to what %. It is also important to management by keeping us informed through complex financial reporting regarding charge-backs, project budgets, and dedicated support to portals. Bobby handles it all with ease and understanding that we have all come to depend on! He is a much appreciated “behind the scenes” team member.
Susanne Scher

Head of User Experience/Online Creative Director, Blue Shield of California

I would like to take this opportunity to thank you for your support during our New York Blackout…Your willingness, and dedication to work tirelessly around the clock, to ensure that our critical systems would not be affected… is greatly appreciated. You exemplify Bank of America’s Core Values and your work ethics during the day of the blackout was an outstanding demonstration of Higher Standards.

I would like to show you my appreciation by awarding you “1,000” Bank of America Sprit Reward Points. You truly deserve this recognition.

Once again, thank you for doing the right thing and being the great team player we all rely on!

Michael Grant

Managing Director, Differentiated Services, Banc of America Securities LLC

Recommendations (LinkedIn Profile)

National Sojourners is a non-profit fraternal Masonic military society promoting Americanism and Patriotism through educational presentations and ceremonies. The organization provides Youth Education Programs,  scholarships to Freedom Foundation programs, sponsors annual scholarship Essay programs, and presents awards to College and High School ROTC students across the country. There are 164 active Chapters of National Sojourners across the country, plus more overseas. The National Sojourners has a long history that goes all the way back to its Origin, George Washington, a respected commander at the head of the Army. He was an honored guest in a Field Lodge. If you want to learn more about the Legacy of the American Military Mason, take a look at this deck.

dinner invitation

 

Even though this dinner event happened awhile ago, I still remember that evening vividly. Being invited as the guest of honor to this prestigious event was extraordinary. It was amazing to have a meal together with a room full of Master Masons, highly accomplished Commissioned Officers and Warrant Officers, past and present of the Uniformed Services of the United States. This dinner event was held at the Presidio's Officer Club. I attended a number of important events that took place in the Presidio during that period of my life before it turned into a National Park. This was one of them.

I was and still am humbled by the opportunity and the experience of being a Brigade Commander that year. As the top officer leading and managing the operations of a district-wide leadership training program. The U.S Army is one of the respectable leadership development institutions in the country. That year, two mentors from the Army of Instructions were coaching me and I had 10 of the brightest officers on my staff. We organized and hosted many district-wide events consecutively for our 2000+ members across eight campuses, which included a week-long training at Camp Park in Dublin.

The granted opportunity of having that C-level executive leadership experience was as rare as the shiny medal that I received that evening. The journey of getting there was triumphant. It took more than just doing hard work to be the best of the best amongst a pool of other outstanding leaders. Little did I know that spending that evening having dinner with Master Masons was a preview into my career in Operations working with the amazing leaders and top talents in the industry.

What a way to kick start my career! Thank you, National Sojourners, Inc. Golden Gate Chapter No. 18, for your support and recognition.