Design is not just what it looks like and feels like. Design is how it works.

— Steve Jobs

Bobby Cheung

Forward Thinking and Multifaceted Business Leader

Bobby is a Design & Marketing Program and Business Operations Professional with demonstrated success leading teams for iconic Fortune 500 and Industry-leading eCommerce, technology, and entertainment companies including Meta, Dolby, Netflix, Walmart, VistaPrint, Yahoo, Twitch Interactive, and IGN (Fox Interactive Media). Partnering with team directors, he has built several new teams and managed hundreds of global business projects for multi-disciplinary creative teams and multi-channel marketing teams. He has successfully led cross-functional teams and partnered with 40+ agencies to drive projects to meet business goals and marketing objectives. Bobby is also the founder of Bobby C Design Studio, a web design company, serving small businesses and non-profit organizations.

I am a leader in Business Operations Let's work together on an initiative I am a manager of managers I am an expert in team development and collaboration I also freelance as an entrepreneur
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“The person who is a Swiss Army Knife is neither a specialist nor a generalist — rather, they’re an amalgamation of both.”  – Steven Maranville, Forbes

Leadership Style & Expertise
Web Design & Business Consulting

Program Management

A Strategy Execution Expert with Pragmatic Approach

Partnering with team leaders and fostering good relationships with individual team members and vendors have been the key that brought success.

Operational Excellence

A Strategic Enterprise Enabler (3 Vital Enablers)

Process - balancing autonomy & alignment; People - moving from strategic & leadership to competencies required for future excellence; Governance - from steering to delivering (benefits-focused & timely decision-making)

High-Performing Team Development

An Influential Leader who fosters strong team dynamics

Setting the team up for success and cultivating positive and collaborative work culture are the two priorities that keep me busy. I carve out time to hang out with top talents and admire their work, and I nurture high potentials.

Deploy Effective & Holistic Change Management

A trusted Team Leader with a successful track record of 100% team adoption

I roll out changes along with providing adequate support, include team inputs, promote participation in continuous improvement, and always welcome individual feedback. 

Web Design and Development

Online Presence, Content Strategy, UX Design & Web Development

I help small businesses and non-profit organizations build their Omni online presence with multichannel organic & paid strategies and design & develop websites.

Digital Marketing & Communication

Lead Generation for Small Businesses -- Microsites, Social Media, eNewsletters

Services include Facebook and Instagram Paid Advertising, and organic cross-platform promotions. Email Marketing, Google Map for Business, and Local SEO.

Website Backup & Recovery & Compliance

California Consumer Privacy Act (CCPA) and Website Accessible (ADA & WCAG Compliance)

Website backup & recovery plan is available. Owning a website with compliance builds trust with customers.

Coaching & Consulting for Creators & Small Businesses

For Entrepreneurs who are looking for ways (or need a boost) to reach their next level of success

I help client scale their businesses, so they can focus on serving their customers.

Leadership, Teamwork and Team Management
95%
Design Operations - Creative Production & Review & Approval Process
90%
Digital Marketing Strategy Execution
95%
Analytical and Problem Solving Skills
90%
UX Design & User Research (Agile Methodology)
90%
Develop relationships and interact with colleagues at all levels
100%
Business Operations - Workflows, Process Creation, & Optimization
95%
Tool Evaluation & Implementation
95%
Building Dashboards, Reporting, Database Automation & Management
95%
Vendor Relationship Management & Contract Execution
90%
Onboarding, Training, Knowledge & Information Management
95%
Budget Management -- Resource Forecast, Allocation & Track
95%
Jira System Setup & Implementation

Jira System Setup & Implementation

Figma – File Organization & Team Unification

Figma – File Organization & Team Unification

Operational Database Management & Automation

Operational Database Management & Automation

Agency Onboarding & Vendor Management

Agency Onboarding & Vendor Management

Consumer Emails & Module Design

Consumer Emails & Module Design

Community Voices (Film Release Promotions)

Community Voices (Film Release Promotions)

3D Avatars Announcement

3D Avatars Announcement

Sustainability at Meta (FB Page & Post)

Sustainability at Meta (FB Page & Post)

Climate Change – Animated Camera Stickers (Messenger)

Climate Change – Animated Camera Stickers (Messenger)

Climate Change – Data Visualization

Climate Change – Data Visualization

Animated Title Cards

Animated Title Cards

LatinX and Hispanic Heritage Month (Interview, Animation Video & Microsites)

LatinX and Hispanic Heritage Month (Interview, Animation Video & Microsites)

Team Dashboard, Team Portal, Content Calendar

Team Dashboard, Team Portal, Content Calendar

Global Brand Marketing – Display Ad Production (Rich Media, IAB, Xbox BDE, Mobile, and other Ad Placements)

Global Brand Marketing – Display Ad Production (Rich Media, IAB, Xbox BDE, Mobile, and other Ad Placements)

E-Commerce – Creative Production

E-Commerce – Creative Production

YouTube Channel – Branding / Optimization / Video Migration

YouTube Channel – Branding / Optimization / Video Migration

Procurement Lifecycle & Vendor Management

Procurement Lifecycle & Vendor Management

Recap – Operational Solutions

Recap – Operational Solutions

Influencers – User-Generated Content (UGC) Library

Influencers – User-Generated Content (UGC) Library

Interactive eBook – Vendor Creative Production

Interactive eBook – Vendor Creative Production

Transformed Marketing Ops’ Operations

Transformed Marketing Ops’ Operations

“What’s That Sound?” – Driving Content Ideation

“What’s That Sound?” – Driving Content Ideation

Creative Ad Production for Advertisers

Creative Ad Production for Advertisers

Sr. System Support Analyst – How I became a Knowledge Management & a Problem-Solving Expert

Sr. System Support Analyst – How I became a Knowledge Management & a Problem-Solving Expert

Awards & Recognition from Team Leaders

Bobby is an all around amazing human with an attitude that’s contagious. I would hire him over and over again. He posesses a wide range of skillsets, and with systems thinking, he’s able to dig into any problem or tool and master it quickly. His curosity, growth mindset and selflessness is so rare to find these days. In his most recent role at Vista, he was instrumental in building our Design Ops team from scratch focusing on the business ops and design program management space. He was an expert lead in setting up our tools and systems for the UX team and key in extracting the most value out of design through his support in creating a high-functioning psychological safe environments across several product teams.

In the past, I’ve had the honor of working with Bobby in Global Marketing, Creative, Digital and User Experience design space and he rocked every role. Bobby is all the things and I fully support him as a leader of whatever he chooses next and I promise you won’t be disappointed.

Jennifer Gehring

Director of DesignOps, Vista (VistaPrint)

As a PM for proactive storytelling projects, Bobby assisted the team to navigate through multiple projects and was an integral part of our collaboration with the CX team and marketing social as we were expanding community voices to social through Meta IG and FB Stories.

Thanks for being part of the team and your contributions as we went through a period with a lot of changes. Please keep in touch and best of luck on your next adventure!

Diana Otero

Creative Director, Meta (Facebook)

 I want to take this opportunity to thank him for the enormous contributions he has made to the DCCM team and Dolby overall.  Bobby not only joined the DCCM team in a newly created role, but also, was asked to support a newly formed and quickly growing team.  Supporting the entire team was no small task, but Bobby took this challenge head-on with an entrepreneurial, solutions-oriented approach.  From the DCCM team portal, to new project tracking systems, to playbooks, Bobby has been instrumental to our success.
Lindsay Cohen

Senior Director, Marketing, Head of Social Media | Influencer | Content Marketing, Dolby Laboratories

Bobby demonstrates continual commitment to the value “KEEP PROMISES” by helping the UX dept keep to a very complex budget and resourcing model. This is important for each member of the team to know what they are dedicated to and to what %. It is also important to management by keeping us informed through complex financial reporting regarding charge-backs, project budgets, and dedicated support to portals. Bobby handles it all with ease and understanding that we have all come to depend on! He is a much appreciated “behind the scenes” team member.
Susanne Scher

Head of User Experience/Online Creative Director, Blue Shield of California

I would like to take this opportunity to thank you for your support during our New York Blackout…Your willingness, and dedication to work tirelessly around the clock, to ensure that our critical systems would not be affected… is greatly appreciated. You exemplify Bank of America’s Core Values and your work ethics during the day of the blackout was an outstanding demonstration of Higher Standards.

I would like to show you my appreciation by awarding you “1,000” Bank of America Sprit Reward Points. You truly deserve this recognition.

Once again, thank you for doing the right thing and being the great team player we all rely on!

Michael Grant

Managing Director, Differentiated Services, Banc of America Securities LLC

Recommendations (LinkedIn Profile)

National Sojourners is a non-profit fraternal Masonic military society promoting Americanism and Patriotism through educational presentations and ceremonies. The organization provides Youth Education Programs,  scholarships to Freedom Foundation programs, sponsors annual scholarship Essay programs, and presents awards to College and High School ROTC students across the country. There are 164 active Chapters of National Sojourners across the country, plus more overseas. The National Sojourners has a long history that goes all the way back to its Origin, George Washington, a respected commander at the head of the Army. He was an honored guest in a Field Lodge. If you want to learn more about the Legacy of the American Military Mason, take a look at this deck.

dinner invitation

 

Even though this dinner event happened awhile ago, I still remember that evening vividly. Being invited as the guest of honor to this prestigious event was extraordinary. It was amazing to have a meal together with a room full of Master Masons, highly accomplished Commissioned Officers and Warrant Officers, past and present of the Uniformed Services of the United States. This dinner event was held at the Presidio's Officer Club. I attended a number of important events that took place in the Presidio during that period of my life before it turned into a National Park. This was one of them.

I was and still am humbled by the opportunity and the experience of being a Brigade Commander that year. As the top officer leading and managing the operations of a district-wide leadership training program. The U.S Army is one of the respectable leadership development institutions in the country. That year, two mentors from the Army of Instructions were coaching me and I had 10 of the brightest officers on my staff. We organized and hosted many district-wide events consecutively for our 2000+ members across eight campuses, which included a week-long training at Camp Park in Dublin.

The granted opportunity of having that C-level executive leadership experience was as rare as the shiny medal that I received that evening. The journey of getting there was triumphant. It took more than just doing hard work to be the best of the best amongst a pool of other outstanding leaders. Little did I know that spending that evening having dinner with Master Masons was a preview into my career in Operations working with the amazing leaders and top talents in the industry.

What a way to kick start my career! Thank you, National Sojourners, Inc. Golden Gate Chapter No. 18, for your support and recognition.