Creative Operations Manager & Workfront Adminstrator

Opterations for 150+ Member Creative Organization & 4 Creative Agencies

Support leadership, Creative Leads, Program Managers & Producers in managing the operations of 150+ member internal Creative Organization & 4 creative agencies. Oversee creative execution for Retail advertisers in 6 retail verticals and internal business, delivering creative assets for 4.3k campaigns in FY25, including Video Services, and B2B creative asset development.

Goals & Objectives:

  • Optimize Workfront: Align with evolving business needs, streamline processes, configure tools, and integrate automation with Workfront Fusion.
  • Promote Team Collaboration: Enhance cross-functional communication.
  • Refine Request Path: Simplify intake forms and update project templates for a more intuitive user experience.
  • Increase Transparency: Ensure proper documentation of projects and programs.
  • Optimize Reporting: Capture metrics and provide actionable data insights for informed leadership decisions.
  • Improve Efficiency: Better resource utilization, bandwidth transparency, and coverage.
  • Save Time: Reduce duplicative work across multiple channels and platforms.
  • Boost Adoption: Augment tools and user experience through rolling feedback-based improvements.

Below screenshots are some of the areas within Workfront where I have worked on:

Workfront Admin User Menu
1. WF - Admin Access
Report - Video Services Requests
2. WF - Report
Dashboard - Sample Report for Leadership
3. WF - Dashboard
Report Configuration - Filter Rules
4. WF - Report Configuration - Filter Rules
Report Configuration - Custom Text Code
5. WF - Report Configuration - Text Code
Report Configuration - Customized Chart
6. WF - Report Configuration - Graph
Sample of Project Template
7. WF - Project template
Creative Request Intake Form
8. WF - Request Form
Resource Management - Workload Balancer with Filters
9. WF - Resource Mgmt

National Sojourners is a non-profit fraternal Masonic military society promoting Americanism and Patriotism through educational presentations and ceremonies. The organization provides Youth Education Programs,  scholarships to Freedom Foundation programs, sponsors annual scholarship Essay programs, and presents awards to College and High School ROTC students across the country. There are 164 active Chapters of National Sojourners across the country, plus more overseas. The National Sojourners has a long history that goes all the way back to its Origin, George Washington, a respected commander at the head of the Army. He was an honored guest in a Field Lodge. If you want to learn more about the Legacy of the American Military Mason, take a look at this deck.

dinner invitation

 

Even though this dinner event happened awhile ago, I still remember that evening vividly. Being invited as the guest of honor to this prestigious event was extraordinary. It was amazing to have a meal together with a room full of Master Masons, highly accomplished Commissioned Officers and Warrant Officers, past and present of the Uniformed Services of the United States. This dinner event was held at the Presidio's Officer Club. I attended a number of important events that took place in the Presidio during that period of my life before it turned into a National Park. This was one of them.

I was and still am humbled by the opportunity and the experience of being a Brigade Commander that year. As the top officer leading and managing the operations of a district-wide leadership training program. The U.S Army is one of the respectable leadership development institutions in the country. That year, two mentors from the Army of Instructions were coaching me and I had 10 of the brightest officers on my staff. We organized and hosted many district-wide events consecutively for our 2000+ members across eight campuses, which included a week-long training at Camp Park in Dublin.

The granted opportunity of having that C-level executive leadership experience was as rare as the shiny medal that I received that evening. The journey of getting there was triumphant. It took more than just doing hard work to be the best of the best amongst a pool of other outstanding leaders. Little did I know that spending that evening having dinner with Master Masons was a preview into my career in Operations working with the amazing leaders and top talents in the industry.

What a way to kick start my career! Thank you, National Sojourners, Inc. Golden Gate Chapter No. 18, for your support and recognition.