“What’s That Sound?” – Driving Content Ideation
The Marketing team that I worked with at Dolby Laboratories focused on generating content as one of the marketing strategies to attract potential customers. Since the video production team already produced series of videos for brand marketing, explainer videos, and recording of interviews. Our team wanted to create new content with a new approach to attract a new type of audience with an objective to increase more subscribers for the company’s Youtube channel and bring brand awareness for this new type of audience. With my background in design, I knew that Content Ideation was an important part of the process to actualize new ideas that the team had and decided to drive the ideation stage to record the ideas that the team had, so when the opportunity arrives to make the videos, the team would have a list of ideas ready. These two video series are the production results of a video series idea the team came up with. Enjoy!