E-Commerce – Creative Production Partnered cross-functionally with various teams -- Merchandising, Photo Studio, internal creative team (copywriters, visual designers). Produced creative assets for seasonal promotions. (Departments: Baby, Toys,...
YouTube Channel – Branding / Optimization / Video Migration Produced creative assets with internal creative team for branding the channel & individual product lines using company's color scheme. Periodically refresh channel header design to...
Interactive eBook – Vendor Creative Production Work: 8 pages of copy (3 rounds) – Get review feedback & final approval from the stakeholders. Vendor to build the e-Book microsite. Forward the web files to the digital web team to host them. Close the...
“What’s That Sound?” – Driving Content Ideation The Marketing team that I worked with at Dolby Laboratories focused on generating content as one of the marketing strategies to attract potential customers. Since the video production team already produced series...