Creative Ad Production for Advertisers
I managed campaigns from end-to-end for advertisers — game publishers, film studios, PC and game console companies — at I G N Entertainment, across 5 website domains. Below are samples of the interactive ad products — custom ad banners and microsites (Contests, Sweepstakes, Tournaments), that I produced with an internal creative team (Sales Designers and Promo Editors).
Hover over the image below to view the custom ad units
Typically, I gathered contest and giveaway prize ideas from the Promo Editors, coordinated with the advertisers to provide the actual prizes, and worked with an external vendor to produce the official rules.
When sweepstakes ended, I scrubbed all submitted entries to remove duplicates and sent them to the vendor, who randomly selected the winners, and sent the giveaway prizes to all winners.